Cookie Policy

1. Introduction

The herite.cz website uses cookies and similar technologies. This policy explains how we use cookies, for what purposes and how you can manage them.

2. What are cookies

Cookies are small text files stored on your device when visiting a website. They help us ensure website functionality, analyze traffic and improve our services.

3. Types of cookies we use

• Necessary cookies – enable basic website functionality (e.g. login, navigation, storing your cookie choice). They are required for the site to work and need no consent.
• Analytical cookies – Google Analytics 4, Umami and Microsoft Clarity, used to measure traffic and user behaviour. Umami and Microsoft Clarity are not loaded at all without your consent to analytics. Google Analytics 4 always loads, but follows Google Consent Mode v2 (analytics_storage, ad_storage, ad_user_data, ad_personalization), which defaults to denied – without your consent it therefore stores no cookies or identifiers on your device and sends only anonymous data that cannot identify you.
• Marketing cookies – Meta Pixel (Facebook/Instagram) and Google Ads, used to measure advertising performance and for remarketing. Meta Pixel is not loaded at all without your consent. Google Ads always loads but, like Google Analytics 4, stores no cookies or identifiers without your consent.
• We do not use Sklik or any other Seznam.cz retargeting tools.

4. Legal Basis

Use of necessary cookies is based on legitimate interest. Use of analytical and marketing cookies is only possible based on your consent, which you give through the cookie bar when first visiting the website.

5. Retention Period

• Necessary cookies: for the duration of the session or necessary period
• Analytical and marketing cookies: according to provider settings (e.g. Google: up to 26 months)

6. How to manage cookies

• You can delete or block cookies in your browser settings.
• You can withdraw consent to use cookies at any time through the cookie bar or browser settings.

7. Contact

Questions about cookie processing: office@herite.cz